Facebook has surpassed the 1 billion active users each month. More than 600 million of them go through their mobile device.
More than a billion people now use Facebook every month, and more than half of them (about 600 million) are using their mobile phone or tablet, according to a review of Mark Zuckerberg
This figure is both impressive and instructive. It certainly confirms that the mobile market is both the biggest strength and the biggest challenge for Facebook today.
Facebook has reached the symbolic figure 14 September at 12:45 PST. As rightly pointed out Bloomberg, only a few companies like McDonalds and Coca-Cola have a similar range.
At the same time, the number of people it can still target via standard connections (ie a computer) are dangerously scarce. Facebook is still poorly implemented in China.
Capitalize on the rapid growth of its mobile users seems to be the way forward. Facebook in particular has put in place an application super fast for iOS (and soon for Android).
The giant is also investing heavily in its mobile site, and has just signed a partnership with some networks to provide data free to Facebook users
Strategy Zuckerberg seems logical, although it is difficult to know exactly how profitable these potential users. The majority of revenue comes from Facebook ads, and these are much less well on a laptop screen.
Zuckerberg has already pointed out that Facebook was now a "mobile company" and is confident he will be able to monetize mobile users as well as users 'classic'. According to him, mobile ads will be closer to TV commercials
Time, and the stock market, if we say Zuckerberg made the right choice
No comments:
Post a Comment